Last July, holding company Eldridge, whose business network spans entertainment, finance, technology and real estate, invested in fan engagement startup Laylo as part of a strategic investment round.
Eldridge’s investment in the platform comes seven months after it purchased the pre-2020 music publishing catalog of Las Vegas rock band The Killers.
The company is now leading a new round of investment in Laylo, bringing the startup’s total funding to date to $8 million.
New round includes Third Prime Ventures, LVRN Management, Shane Mac (XMTP), Gil Weisblum (Ranger Global), Patricio Worthalter (POAP), Jonathan Strauss (Create Music Group), Damian Manning (HiFi), Summer Watson and Micah Johnson (Aku World), Sam Evitt (Method Music), Moment Ventures.
Funding raised by the company in July 2021 attracted investment from Y Combinator. Charlie Walker and Charles Attal, founders of C3 Presents. Jason Robins, CEO and co-founder of DraftKings. Kevin Mayer, Founder of Candle Media and Chairman of DAZN; Orchard; Sony Music’s Orchard; and Moment Ventures.
Laylo is described as “a CRM and Drops platform for creators and brands.”
Launched in 2021 by Alec Ellin and Saj Sanghvi, Laylo enables musicians, podcasters, celebrities, and brands to automatically reach out to fans about new content, products, and tickets via SMS, email, Instagram DM, Facebook Messenger, and Discord. so that you can be notified
Laylo has worked with Sam Smith, ODESZA, Dixie D’Amelio, Kodak Black, Miles Teller, The Black Keys, Rickie Fowler and Friends with Benefit DAO.
The company reports achieving several growth and product development milestones in the last 12 months. This includes the number of creators using the platform growing more than five times his number to over 10,000.
Laylo has also worked with Acast, Fevo (sports and entertainment ticketing), Sound.xyz (music NFTs), Polygon (Web3 tools), Hoo.be (link-in-bio), and Genies (digital fashion). said to have established a partnership. , and CD Baby, Pixelynx (games), Voice.com (NFT art collection).
“We were blown away by the product and our artists immediately felt the same way.”
Judge Biden, LVRN Management
LVRN Management co-founder Justice Biden said:
“Within days of meeting the Laylo team, we rolled out a drop with DVSN and Westside Boogie and it was a success, so we are bringing the rest of the roster on board.
“Turning a social media following into a direct connection with fans is key to developing a superstar, and Laylo can take that to the next level. We knew it was a classic CRM platform and that the creator tools that Laylo was rolling out were game-changing and needed an investment.”
“We are thrilled to have more capital to triple our mission to build Creator CRM by growing our team, expanding into new areas, and releasing new features faster. .”
Alec Erin, Leiro
Laylo co-founder and CEO Alec Erin said:
“We are thrilled to have more capital to triple our mission to build Creator CRM by growing our team, expanding into new areas, and releasing new features faster. .
Ellin adds: we are here to fill the gap. Creators are the next generation of entrepreneurs in hyper-growth markets, and we’re building the business tools they deserve. “global music business