For Diego Arteaga, general manager of rideshare Alto in Miami, it was a coincidence that everyone formed the FIU management team.
“When I interviewed candidates to build the team, FIU graduates were consistently some of the most talented, well-prepared and passionate people I could find,” said Arteaga. say. “I was amazed at how well prepared everyone was to tackle the unique challenges of a startup, even though they all came from different backgrounds and majored in different fields.”
Alto’s management team includes Arteaga ’13 (BA in International Relations/Entrepreneurship Development), Marketing Manager Andrea Arbelaez ’16 (BBA, Marketing), Area Business Development Manager John Serrano ’07 (BBA, Business Administration, Marketing). and related support). Services), HR Generalist Luzzette Cabral ’18 (BBA, Human Resources), Operations Director Christian Guzman ’17 (BBA, Marketing)
An entrepreneur at heart, Arteaga opened a branch of Alto Rideshare in Miami when he felt the need for a safer, customer-centric rideshare option.
“We now live in a ‘high demand’ world where people expect to have everything from food, medicine and all kinds of services at their convenience,” said Arteaga. say. Current City. “Alto provides customers with a reliable, safe and upgraded transit experience wherever they need to go.”
The Alto experience begins with a fleet of elegant, company-owned brands run by professionals who are company employees, not contractors. All drivers must pass background checks and extensive vehicle safety checks and are paid whether or not they carry passengers. Other Alto benefits include personalizing your ride with music and do not disturb options. Pre-scheduled rides; 30-minute wait times allow customers to finish their shopping or restaurant experience without rushing to their car.
Arteaga and his team focus on professional riders eager to take clients to lunch in style, enjoy a stress-free women’s night out, or drop off the kids to and from school. uses niche marketing and strategic partnerships to grow its market share.
“By combining and implementing traditional word-of-mouth marketing, working with hyper-local social media influencers, and delivering a quality customer experience, we have seen our influence grow in Miami. Coral Seamlessly introduce users to Gables and other high-end dealer brands.
Arteaga attributes much of Alto’s success in Miami to the skills he and his management learned at his alma mater, and the FIU’s consistent commitment to research and open-mindedness to students. I remember urging them to develop the confidence to tackle any challenge.
“Diego has always been a self-motivated, disciplined, and intellectually inquisitive student,” says Astrid Araras, his favorite professor at the Stephen J. Green School of International & Public Affairs. “I always knew he would be a successful professional, and I am very happy that he was able to teach students like him.”
“I remember one professor saying, ‘If you want to understand the world, you have to understand different perspectives.’ says Arteaga. Many startups feel they are failing because they haven’t done enough market research to truly understand how to best serve their customer base.
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