Today, owning a tequila brand seems like the ultimate celebrity status symbol. Casamigos (George Clooney), Teremana (The Rock), Lobos 5 (LeBron James), Villa One (Nick Jonas), 818 (Kendall Jenner) and Casa del Sol (Eva Longoria). So when Michael Jordan entered the game, GOAT set their sights on creating nothing less than “the best tequila in the world.”
In the summer of 2016, Jordan, Los Angeles Lakers owner Jeannie Buss, Milwaukee Bucks owner Wes Edens, Boston Celtics owner Wyke Glausbeck, and his wife Emilia Fazarari had dinner together. United by a shared passion for tequila. birth.
“We created a mission to create the ultimate delicious tequila. .
Together, the five owners have held 35 NBA Championship titles (17 Celtics, 16 Lakers, 2 Bucks, 6 Jordans as a player) and a unique 5-sided Syncoro bottle. symbolizes their partnership. They work hard not to be perceived as just another celebrity brand. “We are focused on liquids.
With prices ranging from $89.99 for Blanco to $125 for best-selling Anejo, Cincoro has sold over 1.5 million bottles in three years. This month, Cincoro debuts a new $350 a bottle variety of blended flavors. According to Fazzalari, the gold he’s been barrel-aged for over 40 months and smells of sweet honey, toasted oak, vanilla and dried his fruit.
Tequila sales are up 17% year-over-year and are poised to become the most valuable spirits category in the United States, according to industry analysis from the IWSR. That’s why we believe Cincoro can lead the ultra-premium segment and that our great ownership group will help us break through and go global in a very big way.”
Unlike the NBA, the Tequila Game leaves plenty of room for multiple winners, said Fazarari. “Consumers continue to drink high-quality spirits, and the tequila category is projected to grow to nearly $15 billion by 2025.”
Such numbers are sure to draw even more celebrities to a space full of celebrities, but this group welcomes competition. , to create a brand that transcends generations,” Fazzarari said.
So how does Michael drink it? With an orange and one big rock, she said.
David Briggs is an anchor Yahoo FinanceFollow him on Twitter. @davebriggstv
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