Helpful service From Maven to Bounty to Substack to Patreon to Canva, the number of people creating, sharing and monetizing their creative work has exploded and grown in recent years.
The rise of creator-centric startups was no accident. Instead, the long-term trend for more accessible software for more diverse fields of creative work has been driven by the economic restructuring caused by COVID and the increase in hours spent by the average person in subsequent quarters. corresponded to Advertising spending also increased. It was a combination of factors that led to a busy 2020 and a boom in creator-focused startup activity that lasted through 2021.
However, recent data shows that startups in the creator-focused market are raising fewer venture capital rounds, limiting total investment in the technology category.
The waning of the pandemic has likely contributed to the slowdown in funding for creator-themed startups. After all, now that people are back in the world, IRL-focused products and services are likely to be more trendy than what we create and consume in our homes. But more is being done.